Pokémon Go: A new dimension to customer experience!

Pokemon GoYou’ve probably heard of the Pokémon Go phenomenon occurring as I write. If you haven’t, shame on you! Just kidding.. Well guess what? You can use this trend for inspiration for your customer experience strategy. Yup, really!

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To chat or not to chat? That is the question…

To chat or not to chatSince the dawn of time, mankind has sought ways to better communicate, no matter the challenges at hand. He has grunted, mimed, talked, used body language, sign language, paralanguage; he has scribbled, sketched, written, typed, texted and tweeted. As the Shakespearian voice fades away and is replaced by a not-yet identifiable spoken language,  the written word has taken an unforeseeable spin. The NICT (New Information and Communication Technologies) have made it possible for us to speak, instantly, with a trained professional, through typing or texting, to get information on a desired product or service. Click-to-chat has revolutionized our shopping experience with immediate personal assistance. However, most of us regress to our primitive state when faced with a new high-tech product or service. We stare at it, slowly slide forward, gently tap it before rushing back to our observation post. This article exposes the state-of-the-art creature so you can make an informed decision as: “To chat or not to chat?”.

 

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Online sellers! Rise to the challenge set by Formidable Ecommerçant!

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Unless you’ve been living in a cave for the past ten years, it shall come as no surprise to you when I say that we are well-established in a digitalization era. The phenomenon is worldwide and increasing in magnitude. One particularly interesting aspect of this new reality is the rapid growth of the fairly late e-commerce market. Take France for example. According to a study conducted by FEVAD, the e-commerce market increased by 14.3% in 2015, which translates into 64.9 billion euro spent on the Internet. By the end of 2016, the market will have hiked another 10% and crossed the 70 billion euro line in online sales. No wonder some have taken an interest in this novelty.

What is Formidable Ecommerçant ?

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