You’ve probably heard of the Pokémon Go phenomenon occurring as I write. If you haven’t, shame on you! Just kidding.. Well guess what? You can use this trend for inspiration for your customer experience strategy. Yup, really!
Archive for month: July, 2016
Since the dawn of time, mankind has sought ways to better communicate, no matter the challenges at hand. He has grunted, mimed, talked, used body language, sign language, paralanguage; he has scribbled, sketched, written, typed, texted and tweeted. As the Shakespearian voice fades away and is replaced by a not-yet identifiable spoken language, the written word has taken an unforeseeable spin. The NICT (New Information and Communication Technologies) have made it possible for us to speak, instantly, with a trained professional, through typing or texting, to get information on a desired product or service. Click-to-chat has revolutionized our shopping experience with immediate personal assistance. However, most of us regress to our primitive state when faced with a new high-tech product or service. We stare at it, slowly slide forward, gently tap it before rushing back to our observation post. This article exposes the state-of-the-art creature so you can make an informed decision as: “To chat or not to chat?”.
Unless you’ve been living in a cave for the past ten years, it shall come as no surprise to you when I say that we are well-established in a digitalization era. The phenomenon is worldwide and increasing in magnitude. One particularly interesting aspect of this new reality is the rapid growth of the fairly late e-commerce market. Take France for example. According to a study conducted by FEVAD, the e-commerce market increased by 14.3% in 2015, which translates into 64.9 billion euro spent on the Internet. By the end of 2016, the market will have hiked another 10% and crossed the 70 billion euro line in online sales. No wonder some have taken an interest in this novelty.
What is Formidable Ecommerçant ?