About Us
Target First is a French company founded by Erwan Minier in 2011. We are experts in the field of Conversational Artificial Intelligence. Our journey began at the Hacker Dojo in Mountain View, California. Since 2025, we have joined the Ringover Group to work together on transforming every conversation into a performance driver.
Who Are We?
Target First is a French company founded by Erwan Minier and based in Saint-Brieuc, Brittany. From 2012 to 2014, we were incubated at USMAC in San Francisco as part of a high-potential startup program, which allowed us to develop the first version of Target First and acquire our first customers.
In 2015, we refocused on the French market, and in 2017, we joined Station F in Paris to strengthen our presence among major French accounts. By 2022, the Target First solution was powering over 300 websites for around a hundred clients, including several major national brands.
Since our creation, we have continuously innovated to help our clients grow their revenue, enhance customer experience, and reduce operating costs.
Our vision: AI should serve your customers and teams, turning every conversation into a growth lever
Target First is at the cutting edge of AI innovation. Our ultimate goal is to revolutionize how people navigate e-commerce or service websites. We believe most search bars are unsatisfying, product discovery takes too long, and filtering options are too limited.
With 10 years in customer relations and 7 years in AI, we launched one of the first conversational AI chatbots in 2024—now considered by our clients to be the most advanced on the market.
François PelléStore Director at Éditions Eyrolles
“Since we started using Target First’s AI Chatbot, we’ve cut our customer support team in half.”
Join the AI revolution
“Target First fully meets our expectations. I recommend it to any business looking to improve their customer experience.”
Christophe Touffet, After-Sales Director at Brandt