Manage your e-reputation before it’s too late !

If you want to perform well on the web, you need to work on your online reputation. It is so easy for your customers to provide feedback on your products or services, that you need to keep control of your e-reputation. A negative online review that goes unanswered will be very detrimental to your business.

By properly implementing an e-reputation management strategy, you will see an increase in leads and sales on the web.

Why online reviews are important

When someone is looking for a product or service online, they want to be reassured about their choice by a trusted third party and want to be convinced of their choice compared to what your competitors can offer. No matter how good your marketing materials are, people will always trust your customer testimonials more. So make sure you keep control of what people say about your company and your products. Being present on the first page of Google and highly rated, guarantees you a solid e-reputation.

Managing your online reputation

It is imperative that you have an online review strategy to encourage positive reviews and counteract negative ones. If you don’t take the time to manage your online reputation, it will take control of your declining sales.

Here are some tips for improving your e-reputation:

• Encourage genuine, authentic reviews. Ask your customers for appropriate feedback. Make sure your customer includes in their review the product or service they used.
• Collect reviews on your website first. That way, if the reviews are negative, you have time to correct them before they go out to the rest of the online world.
• Always interact with reviewers, whether their comments are positive or negative. For positive comments, be sure to thank them, as this may encourage them to leave additional comments in the future. Don’t panic about negative reviews, they happen, just respond in a professional and constructive manner.
• Implement customer relations tools to facilitate and encourage conversations. Click to chat solutions can allow users to be accompanied by an advisor throughout their navigation. Couple your click to chat with a chatbot for 24/7 customer coverage. These tools will allow you to guarantee the satisfaction and loyalty of your customers. Thus, you will increase the volume of collected opinions.

Why content is even more important for online assessments

A bad review is detrimental to your business, and it’s worse if it’s just one line. Detailed reviews with keywords relevant to your business are far more valuable than generic reviews. Try to get your customers to be specific and ask them to describe their experience in depth. Another idea is that you can also build your brand online by giving reviews to businesses in your partner networks, they will do the same in return.

Ultimately, reviews attract and help your customers. However, e-reputation management is only one part of the overall process that leads to online sales. We can only encourage you to optimize it and to give great importance to your customer relationship management.